Now, Baba Ramdev eyes 'fast food chain' to take on McDonald's, KFC

Now, Baba Ramdev eyes 'fast food chain' to take on McDonald's, KFC

Yet, Ramdev thinks multinational companies (MNCs) like Unilever, Colgate, and Nestle are still not taking Patanjali seriously. Ramdev has given an interview to The Times Of India, in which he said: "We will not divide our menu into North Indian and South Indian".

Patanjali Ayurved Ltd, which Ramdev set up in 2006, has seen phenomenal growth in last few years, surpassing the Rs 10,000 crore sales mark for the last fiscal year ending on March 31, 2017.

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"We want to know if any farmers' land was taken and allotted to the company", the court said, adding the affidavit shall also include the proposal submitted by the company to the government. "We plan to give tough competition to global fast food chains too". It plans to double the number of its distributors to 12,000 within a year and employ around five lakh people going forward from one lakh at present. Patanjali cow desi ghee showed a turnover of Rs 1,467 crore and had become a market leader in ghee products in the world, he said, adding that Dant Kanti toothpaste had emerged as a Rs 940-crore brand, with a share of 14% in the toothpaste market. Besides, the company is aspiring to further strengthen its presence and lead in most of the product categories.

Talking about its distribution network, the yoga practitioner said, "We will create more entrepreneurs".

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Consumer goods exports also rose 6.8 percent, with increased shipments of yellow peas and red lentils to India, and gold to China. Year-to -date, the goods and services deficit increased 7.5 percent compared with the same period in 2016.

"We are working on a business plan and branding strategy to enter the restaurant business by serving nutritious and hygienic food", he said. Ramdev, along with Patanjali Ayurved's MD & CEO Acharya Balkrishna, also announced the company's interest to foray into textiles to compete with companies such as Levis, Nike and Adidas with products such as jeans and sportswear.

The Ayurveda major clocked in Rs Rs 10,216 crore in FMCG and ayurveda sales during 2016-17, leaving behind Nestlé India (Rs 9,159 crore) and Godrej Consumer (Rs 9,134 crore), reports Business Standard.

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Patanjali, said to be worth Rs 10561 crores, would provide a ready-made clientele to the restaurant, aided with Ramdev's vast fan following. From around Rs 2,000 crore in 2014-15, the company has managed to grow its revenue exponentially.

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