Sears Begins To Sell Kenmore Brand Appliances On Amazon

Sears Begins To Sell Kenmore Brand Appliances On Amazon

Sears says that the Kenmore products will allow customers to control their appliances, such as changing the temperature on an air conditioner without leaving the sofa. Once the Kenmore Smart skill for Alexa has been installed - which can be done by voice command through the smart speaker itself - owners will be able to ask Amazon's virtual assistant to remotely control the various devices.

Sears and Amazon finally strike a deal.

"The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S.", Sears CEO Eddie Lampert said in a statement.

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Sears sells big-ticket Kenmore appliances such as refrigerators and air-conditioners only in its Sears, Kmart and Sears Hometown stores.

Linking its smart appliances with Alexa may also raise the company's visibility.

The company's Sears Home Services and Innovel Solutions units will supply service for delivery, installation, and extended product protection for Kenmore products sold on Amazon. However, the goal is to expand that to every home appliance in the company's line-up. Sears will create new versions of its Kenmore appliances for sale on Amazon, supporting the Amazon Alexa voice interface.

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Sears' Kenmore brand got its start in 1913 with sewing machines and quickly expanded to laundry, vacuum cleaners and more. Sears shares are up 8.3% in premarket trading. The chain has considering selling additional lines, including its DieHard auto batteries and Kenmore appliances businesses, and is unloading its vast real estate holdings.

When Amazon users search for appliances, Kenmore branded products will be among the top brands featured.

"We continuously look for opportunities to enhance the reach of our iconic brands".

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