Walmart seeks online edge with 35-second returns

Walmart seeks online edge with 35-second returns

"It's thinking about how we can create a more seamless shopping experience", he added. And the easier the returns process, the more they're willing to fill their cart-or shop in-store.

The company has also revealed that it will some items will not even have to be returned in the future. And, it seems the big-box retailer is onto something.

This is just one part of the company working to use its massive network of stores - since 90 percent of the U.S. population lives within 10 miles of a Walmart - to compete in the online retail market alongside Amazon, according to Business Insider. In addition, according to a study by InfoScout, Walmart Pay now ranks as the No. 2 mobile wallet, despite launching chainwide only 16 months ago, and now offers customers instant access to their Walmart credit card. Walmart now has grocery pick-up at 1,000 of its 4,700 USA stores, firepower that is essential as it competes with Amazon's Prime Now and that retailer's recent acquisition of Whole Foods Market, which gave it 300 new physical distribution points. Walmart's Mobile Express Return is an easy process with just two simple steps in which the first step consists of Initiate the return and another finishes the return at the store. Walmart is leveraging its huge brick-and-mortar presence to make returning unneeded items less of a hassle for its fan base.

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The discount giant plans to streamline the process even further in December, when it enables customers to instantly receive their refund without even making a trip to the store to physically return the item.

The Mobile Express Returns option only applies to purchases completed through Walmart's website and will be for select items.

Wal-Mart, which is battling Amazon for market share, has been investing in its online business and letting customers pick up online orders at its 4,700-plus stores. In particular, the company has a bold plan to slash the average time to process a return in its stores from five minutes to a mere 30 seconds, as described by CNBC. Other items - those that stores can't reuse once they've been opened or damaged - are planned to be added to this particular offering over time.

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In September, Walmart announced it is testing a service that delivers groceries straight to customers' fridges when they're not home.

Then go to a Walmart and find the Mobile Express Lane at the customer service desk. By using this service, the customer can ignore the regular customer service line to return online ordered items. Wal-Mart Stores, Inc. has a 1-year low of $65.28 and a 1-year high of $81.99.

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